Privacy Policy

1. Introduction

Fresh Off the Vine ("we," "us," or "our") operates the freshoffvine.com website and e-commerce platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, create an account, place an order, or interact with us in any way.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Create an account (name, email address, password)
• Place an order (shipping address, billing address, phone number)
• Make a payment (payment method details are processed securely by our payment processors and are not stored on our servers)
• Contact us or submit a support request
• Leave a product review or rating
• Subscribe to our newsletter or promotional communications

2.2 Information Collected Automatically

When you access our website, we may automatically collect:

• Device information (browser type, operating system, device type)
• IP address and approximate geographic location
• Pages viewed, time spent on pages, and navigation paths
• Referring website or source
• Cookies and similar tracking technologies (see Section 6)

2.3 Information from Third Parties

We may receive information about you from third-party services you use to sign in (such as Google via Firebase Authentication), including your name, email address, and profile picture.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery
• Send order confirmations, shipping updates, and delivery notifications
• Process payments and prevent fraudulent transactions
• Create and manage your account
• Provide customer support and respond to your inquiries
• Send promotional emails and marketing communications (with your consent)
• Improve our website, products, and services
• Analyze usage patterns and website performance
• Comply with legal obligations and enforce our terms
• Detect and prevent fraud, abuse, or security incidents

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Payment Processors: Stripe processes your payment information securely. We do not store your full credit card number, expiration date, or CVV on our servers.
• Shipping Carriers: We share your name and shipping address with carriers to deliver your orders.
• Email Service Providers: We use Resend to send transactional and marketing emails on our behalf.
• Authentication Providers: We use Firebase Authentication by Google to securely manage user sign-in and account security.
• Cloud Infrastructure: Your data is stored on secure cloud servers provided by trusted hosting providers.
• Legal Requirements: We may disclose information if required by law, subpoena, court order, or government request, or to protect the rights, property, or safety of Fresh Off the Vine, our customers, or the public.

5. Data Security

We implement commercially reasonable security measures to protect your personal information, including:

• Encryption of data in transit using TLS/SSL
• Secure authentication through Firebase with support for multi-factor authentication
• Payment information processed through PCI-DSS compliant payment processors
• Regular security reviews and access controls on our systems
• Restricted employee access to personal data on a need-to-know basis

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for the website to function properly, such as maintaining your shopping cart and login session.
• Analytics Cookies: Help us understand how visitors use our website so we can improve the user experience.
• Preference Cookies: Remember your settings and preferences for future visits.

You can control or disable cookies through your browser settings. Disabling essential cookies may affect the functionality of our website, including the ability to add items to your cart or place orders.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-Out: Unsubscribe from marketing communications at any time using the link in our emails.
• Data Portability: Request your data in a portable, machine-readable format.
• Withdraw Consent: Withdraw your consent for data processing where consent is the legal basis.

To exercise any of these rights, please contact us at privacy@freshoffvine.com. We will respond to your request within 30 days.

8. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights, including:

• The right to know what personal information is collected, used, shared, or sold
• The right to delete personal information held by us
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at privacy@freshoffvine.com.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services, fulfill orders, and comply with our legal obligations. Specifically:

• Account information is retained until you request account deletion
• Order history and transaction records are retained for 7 years for tax and legal compliance
• Marketing preferences are retained until you opt out
• Website analytics data is retained in aggregate form and is not personally identifiable

10. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: