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Fresh Off the Vine 32oz Tomato Ketchup
Portfolio Brand / 32oz
Fresh
Off the Vine.
Tomato Ketchup · 32 oz
Single-SKU. Value-branded shelf strategy.
Tomato Ketchup · Wholesale Trade
Fresh Off the Vine
The Product

One SKU. One decision.

Tomato ketchup, 32 oz. Classic recipe, real tomatoes, high-fructose corn syrup. The single-SKU approach positions Fresh Off the Vine on shelf cleanly — proves velocity, then unlocks No-HFCS and Organic line extensions later.

Size
32 oz
Family / shelf-standard
Recipe
HFCS Classic
Heinz-style sweetness
Format
Squeeze PET
Inverted-friendly
Case Pack
12 / case
60–80 cases / pallet
Fresh Off the Vine ketchup bottle
02 / 4
Fresh Off the Vine
Competitive Landscape

The shelf, mapped.

Below Hunt's. Well below Heinz. The value-branded sweet spot — a story buyers can sell internally.

Product
MSRP
$/oz
Price Ladder
Positioning
Fresh Off the Vine
$2.49
$0.078
Branded value — us
Hunt's 32oz
$3.49
$0.109
Mainstream mass
Heinz Tomato 32oz
$4.99
$0.156
Category king
Heinz Simply 31oz
$5.49
$0.177
Cane sugar premium
Primal Kitchen 18.5oz
$7.99
$0.432
Paleo / premium organic
THE WIN: $1.00 below Hunt's. $2.50 below Heinz. We're the cheapest real brand on the shelf.
03 / 4
Fresh Off the Vine
Cheapest brand on
the shelf.
Best margin in the budget tier.
Fresh Off the Vine — 32oz tomato ketchup. A single-SKU value-branded ketchup, built for the everyday cart.
Brand
Fresh Off the Vine
Product
32oz Tomato Ketchup, HFCS Classic
Format
Squeeze PET · 12 per case
Channel
Wholesale Trade · Single-SKU
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Fresh Off the Vine ketchup bottle
04 / 4